Michigan Optometrist

About This Project

This optometrist doubled sales in the first month after their engagement with BDI.

Our BDI analysis showed that the company profitability was not in-line with the revenue. BDI identified that one of the key factors was that sales people were discounting products too deeply resulting in very poor profits. And there were issues with accounts receivable and team members not appropriately trained leading to many inefficiencies. Our engagement with this company aligned the company under new policies and procedures, new goals and a trained staff that is now executing under those new goals and growing the company and the profitability.